CASE STUDY
Monica, one of the owners of Liberty Loans,
tasks Rich with coming up with some ads to promote new loan products. It’s
September and things are a bit slow in the office. So, Monica figures maybe
they can get some people in the door with a snappy, low-tech ad campaign –
something they could have a kid paper his or her neighborhood with for a few
bucks.
Rich recruits his co-worker Jane to brainstorm
some concepts for ads. Since they are starting this project in late September,
their main ad revolves around Halloween. Jane has just started dabbling in
graphic design, so the flyer is a good way to use what she knows so far. She
grabs some themed clip art and mocks up a flyer.
Rich likes what she has put together – ghosts,
spider webs, a witch riding her broom. Pretty standard stuff, but it will get
the point across. He suggests a banner across the top that says, “Don’t let the
foreclosure haunt you!” He also adds a drawing of a whoosh-type wake behind the
witch’s broom with the words, “Bad credit doesn’t scare us!”
Sure, the flyer won’t win any advertising
awards, but Rich and Jane are proud of it.
With the big creative hurdle out of the way,
Rich delegates the job of filling in the standard information to Jane. The
rest of the flyer is pretty standard stuff: interest rate quote, APR, company
address, company’s license number, and a cobwebbed Liberty Loans logo as a
final touch.
Meanwhile, spurred on by his burst of ad-making
creativity, Rich decides to design some new business cards for himself. He uses
the Liberty Loans logo as a faded watermark across the front of the card, with
his name and the office address, phone number, and website address front and
center.
Jane brings the finished ad flyer to Rich for approval. Rich looks it over and decides it looks great. He tells Jane to take it down to make some color copies there in the office for immediate use. Rich knows a few real estate agents with open houses coming up that could use the ad right away.
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Two things that I noticed were not included in the information provided on the flyer, 1 was the company name and also the individual NMLS #'s for the MLO's.
ReplyDeleteI would have included the company name and the company's and the MLO's NMLS # to uniquely identify them.
ReplyDelete